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Education Current Events

Techniques for Naming Your Tutoring Business

Business name parts
Small businesses or new businesses often have two parts to their business names. The first part can be described as the unique part and the second part is the descriptive portion. Some people try to use only a unique name for their business without a descriptive part. This is generally a bad idea for small businesses because without the descriptive portion people won’t know what services your business offers. Over time as your brand becomes well-known in your market you should be able to drop the descriptive portion of your name and people will still know what business you’re in.
The unique portion of a business name takes many forms. The following list contains several variations of the unique portion that are often used for tutoring business names.
Aspirational
Tutoring businesses often use words related to success, reaching goals, and succeeding since these are some of the reasons people hire tutors. Words like “Elite”, “Ivy”, “A+”, and so on are examples of aspirational words. Check the thesaurus for more ideas for your business. Words like these are great for a tutoring business name because people will begin to associate your business with success.
Geography – Tutoring companies often operate in specific geographic markets so including the name of your market in your company’s name is a good strategy. For example, you might name your company “Grand Rapids Tutoring” if your company is based in Grand Rapids. A name that includes your location is an effective way to communicate to people in your area that you offer tutoring for their area.
Unique Value
Many businesses have a unique value proposition – something that distinguishes them from their competitors. If your business offers some kind of unique value to customers you might want to include this in your business name. Examples include words like “Traveling”, “One-on-One”, or “Total Math”. Unique value propositions can be related to your method of teaching, grade level, subject you specialize in, etc.
Subject Specific
If your tutoring company specializes in a single subject you might want to create a unique name related to the subject in which you specialize. Unique names can include words in a foreign language you teach, terminology such as “Pi”, or names of influential figures in your subject such as “da Vinci”, “Pascal” or “Einstein”.
Personal Name
Using your own last name in the name of your tutoring business is another useful technique for naming your business. Many successful companies have used this naming technique (i.e. Kumon, Huntington Learning Centers in the United States, Kip McGrath in Australia. This technique can become even more effective if you are already well-known for your work in the education field.
The second part of your business name should be the descriptive portion. Including words such as tutoring, tutors, education, academy, learning, learning center, etc. The descriptive portion of your business name is what tells people what your company does. This is very important when your business is starting out since you want to begin establishing a link between the unique part of your business name and the descriptive portion in people’s minds.
Conclusion
The naming techniques above should help you generate several ideas. By creating different combinations of the unique and descriptive portions you can create even more name variations. Create a list of your top ideas and ask your friends or coworkers which ones they like the best and you’ll have a name that will help your business grow and establish a strong brand.…

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Education World

Techniques for Finding an Online Tutor

In the world of education, virtual learning is constantly on the rise and the preferred method of learning for most students in the 21st century. It is very important to know that not all virtual classrooms are equal. Therefore, individuals must have a game plan in place when finding online tutors.
There are three techniques that individuals should consider when selecting virtual tutors. These techniques include the following:
1. Pay Attention to the Tutor’s Background: Whether a tutor conducts tutoring sessions on-ground or online, it is very important for prospective clients to focus on the tutor’s training and tutoring experience. A great way to assess the tutor’s knowledge is to ask specific learning questions regarding the reason in which one is seeking tutoring services. For example, individuals could ask questions on how he or she would approach a learner with a specific learning situation.
2. Check Out the Virtual Classroom: Most online tutoring programs should have a demo in which prospective learners can utilize to see if their learning needs can be met. The best virtual classrooms will allow learners to interact with their online tutor. For example, there are some virtual classrooms in which allow learners and instructors to share documents, speak using a microphone or even a webcam.
Individuals who discover that there is only a whiteboard and chat feature should make sure that they check around and compare tutoring services with other online tutoring providers. In education, learners will do better when all four learning modalities are stimulated. These learning modalities include the following: visual; tactile; kinesthetic; and auditory learning styles. In other words, learners want to be engaged in their tutoring sessions and tutors must be prepared to meet these learning needs, as well as, select a versatile virtual learning platform to conduct tutoring sessions.
3. Ask about the Recording Feature: The best feature about virtual classrooms is that they are recorded. In other words, every chat or action is recorded in real time, which can provide valuable information to learners and parents to document the learners’ progress and hold each individual accountable. Online tutors can provide this information for learners upon request. If individuals have selected an online tutoring company, they can ask the authorized representative for this information. Please keep in mind that individuals are only able to gain access for only tutoring sessions that involve them. While there may be a policy in place for the number of recorded sessions allowed to be obtained, it is well worth the effort to have this type of information available for one’s own child or oneself.
The best way to find an online tutor is to locate one in one’s area or who can service your area. Chances are, individuals will find a plethora of qualified tutors who can conduct online tutoring sessions. By using these techniques, individuals are bound to find the best fit for either child’s or own learning needs.…