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27Sep
Marketing the Professional $40-$55 an Hour Tutor

One of the most critical considerations if you’re going to charge a rate of $40-$55 an hour as a tutor is the marketing plan. How will you let everyone know about your great tutoring service? Well, let me show you.
Why do we market?
Simple answer to a simple question: We market so that people know about our business and use our services.
Who do we tutor?
The conventional target market for a tutoring service is the following: K-12 private and public school students. However, this is not the only market that needs tutoring. Do you have a large college population in your region? You may want to market your services to them as well.
What do we tutor?
You can tutor Math, Science, English, History, Foreign Language, Standardized Test Preparation, etc-anything and everything that a student could potentially need help in. There are a host of Standardized Tests aside from the ACT/SAT including: GMAT, GRE, LSAT, GED, TOEFL, AP, etc.
How do we Market to our Chosen Demographic?
Once you have pinpointed your target market, it’s time to consider how to reach that demographic. There are an assortment of marketing methods that you need to be aware of in considering how to reach your demographic. Here are four good mediums for marketing your service:
#1: Newspaper AD–Have a well-developed, professional banner ad in your local newspaper advertising your tutoring service. Run this ad on a consistent basis for 6 months to a year tracking how many customers have called you from looking at your newspaper ad.
#2: Direct Mailing–A direct mail-out is a fast and inexpensive way to reach your target audience. Call a direct mailing house to do a search for all homes with high school age students in your zip code. Then do a mail out. If it’s ACT/SAT time of the year, make ACT/SAT preparation your top priority in your mail out.
#3: Brochures–Leave professional brochures at your pediatrician’s office, dentist’s office, toy store, etc., anywhere and everywhere where moms and dads of school age children congregate. Of course, you must ask the owners of these facilities permission to leave the brochures before doing so.
#4: Give Speeches-PTA groups, Churches, and business groups always welcome guest speakers. Faculty in-service meetings are also a good place to give a guest lecture.
I hope this has been a helpful article on how to market yourself as a professional $40-$55 an hour tutor. Good luck!…
1Jul
Professional Tips For Employing A Tutor For Your Child

A lot of parents today are taking advantage of recruiting tutoring services for their kids as a result of the attraction it has in boosting grades in addition to giving their child elevated academic confidence.
As a tutor and Certified Teacher, I have included a few personal attributes that I believe are very important when choosing the right tutor for your girl or boy.
1. Supportive, Cordial and Encouraging
It’s vital for tutors to present themselves and to communicate in a warm, friendly attitude with their young student. At times, young boys and girls seem to be able to see through adults better than we do. Children are able to deduce whether the adult is on their side with true intentions or whether the adult has an alternate reason for being with the child.
Fantastic tutors must also appear friendly and having a fun to be with attitude, as opposed to Mr. Authority who never smiles. Doing so will put the boy or girl at ease and produce a more relaxed and favourable learning environment.
2. Understanding and Experience in Subject
This may seem obvious, but it’s vital that the tutor is both experienced and knowledgeable in the subject area. Students look up to tutors who are remarkably talented or knowledgeable in a specific area.
When a tutor doesn’t appear convincing, that tutor will lose the confidence of his pupils. However, it’s not totally necessary that the tutor be someone who knows everything there is to know about the subject, but someone who knows the subject extremely well and is totally confident to teach it. For Example, there are people out there who are experts in their fields and subject areas, but many are unable to effectively demonstrate their knowledge to others.
It’s satisfactory knowledge of the subject area and practical experience in teaching the subject that is indispensable for tutoring young boys and girls.
3. Planning
Should you expect your child to be prepared for his or her tutoring lessons when the tutor is not poised to give the lesson in the first place? The tutor must be prepared for the student as well as the lesson.
Getting Ready includes: acknowledging the learning needs of the student, maintaining teaching materials, and also pre-planning that may include talking with the classroom teacher.
4. Passion
Young boys and girls are very receptive to picking up on vibes from both adults and other children. When a tutor is enjoying teaching, the student becomes more open minded to what’s being tutored. Additionally, a tutor can transfer a learning desire when he or she has already established strong teaching commitment.
5. Tolerance
I wasn’t going to include this quality because it goes without saying. If the tutor loses patience, a young student can interpret this a being his or her fault and not the inability of the tutor doing the tutoring. The student must feel at ease in his or her learning environment which can only be achieved with a tutor who is patient.…