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27Sep
Marketing the Professional $40-$55 an Hour Tutor

One of the most critical considerations if you’re going to charge a rate of $40-$55 an hour as a tutor is the marketing plan. How will you let everyone know about your great tutoring service? Well, let me show you.
Why do we market?
Simple answer to a simple question: We market so that people know about our business and use our services.
Who do we tutor?
The conventional target market for a tutoring service is the following: K-12 private and public school students. However, this is not the only market that needs tutoring. Do you have a large college population in your region? You may want to market your services to them as well.
What do we tutor?
You can tutor Math, Science, English, History, Foreign Language, Standardized Test Preparation, etc-anything and everything that a student could potentially need help in. There are a host of Standardized Tests aside from the ACT/SAT including: GMAT, GRE, LSAT, GED, TOEFL, AP, etc.
How do we Market to our Chosen Demographic?
Once you have pinpointed your target market, it’s time to consider how to reach that demographic. There are an assortment of marketing methods that you need to be aware of in considering how to reach your demographic. Here are four good mediums for marketing your service:
#1: Newspaper AD–Have a well-developed, professional banner ad in your local newspaper advertising your tutoring service. Run this ad on a consistent basis for 6 months to a year tracking how many customers have called you from looking at your newspaper ad.
#2: Direct Mailing–A direct mail-out is a fast and inexpensive way to reach your target audience. Call a direct mailing house to do a search for all homes with high school age students in your zip code. Then do a mail out. If it’s ACT/SAT time of the year, make ACT/SAT preparation your top priority in your mail out.
#3: Brochures–Leave professional brochures at your pediatrician’s office, dentist’s office, toy store, etc., anywhere and everywhere where moms and dads of school age children congregate. Of course, you must ask the owners of these facilities permission to leave the brochures before doing so.
#4: Give Speeches-PTA groups, Churches, and business groups always welcome guest speakers. Faculty in-service meetings are also a good place to give a guest lecture.
I hope this has been a helpful article on how to market yourself as a professional $40-$55 an hour tutor. Good luck!…
14Aug
Is Affiliate Marketing on Internet Viable?

In ever increasing numbers people are turning to the internet as a means of either supplementing their income or looking to the future to build their own online marketing business. The question that goes through their minds and on occasions may be voiced, is, “Is affiliate marketing on internet viable”?
Let us approach the question from another angle. If affiliate marketing on internet was not viable, why would so many people want to get involved? Are they just dreamers or is there a real possibility that they might be able to make money from it?
There are two things in this life that are constant apart from being born and dying and they are, people want to sell things and people want to buy. Some do both but if you are always buying you will never get ahead so why not become a seller as well?
With such a large audience of global shoppers constantly cruising the internet 24 hours a day 7 days a week it is like having a shop open all that time but you do not have to be in attendance because everything is automated. Once you have found a suitable niche that you want to promote and you have built a relevant website or blog then you can leave it to the search engines to do their thing as you daily promote your product or topic with postings to article directories or using the multimedia social sites like YouTube or Twitter etc.
Your aim is not to capture the whole market because that would be impossible but to gather a fair share of followers with whom you can build a relationship through email follow-ups from your autoresponder. So long as they continue to be subscribed to your email list you can, on occasion, offer them other products they might like to purchase.
There are so many products available for affiliate marketers to promote you will never run out of ideas to build multiple sites each of them returning income for you. The idea is not to put all your eggs into one basket but to spread your net far and wide to gather an audience in many different categories and niches that will provide you with ongoing income for many years.
Do not expect to make money overnight with affiliate marketing on internet as it will not happen. This is a home based business you are setting up and like all good businesses it takes time and planning to get things up and running. Initially, you need to invest in a good affiliate marketing tutoring course so as to learn the fundamentals of the trade and build your confidence. To rush into this business and then fail will sour you so be patient and you will surely succeed.
Affiliate marketing on internet is profitable for anyone who is willing to be committed to doing something every day at least 5 days a week, even if it is only for a couple of hours each day. Each day you are doing a bit more to build your dream. How do you eat an elephant? One bite at a time.…