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Education Current Events

Techniques for Naming Your Tutoring Business

Business name parts
Small businesses or new businesses often have two parts to their business names. The first part can be described as the unique part and the second part is the descriptive portion. Some people try to use only a unique name for their business without a descriptive part. This is generally a bad idea for small businesses because without the descriptive portion people won’t know what services your business offers. Over time as your brand becomes well-known in your market you should be able to drop the descriptive portion of your name and people will still know what business you’re in.
The unique portion of a business name takes many forms. The following list contains several variations of the unique portion that are often used for tutoring business names.
Aspirational
Tutoring businesses often use words related to success, reaching goals, and succeeding since these are some of the reasons people hire tutors. Words like “Elite”, “Ivy”, “A+”, and so on are examples of aspirational words. Check the thesaurus for more ideas for your business. Words like these are great for a tutoring business name because people will begin to associate your business with success.
Geography – Tutoring companies often operate in specific geographic markets so including the name of your market in your company’s name is a good strategy. For example, you might name your company “Grand Rapids Tutoring” if your company is based in Grand Rapids. A name that includes your location is an effective way to communicate to people in your area that you offer tutoring for their area.
Unique Value
Many businesses have a unique value proposition – something that distinguishes them from their competitors. If your business offers some kind of unique value to customers you might want to include this in your business name. Examples include words like “Traveling”, “One-on-One”, or “Total Math”. Unique value propositions can be related to your method of teaching, grade level, subject you specialize in, etc.
Subject Specific
If your tutoring company specializes in a single subject you might want to create a unique name related to the subject in which you specialize. Unique names can include words in a foreign language you teach, terminology such as “Pi”, or names of influential figures in your subject such as “da Vinci”, “Pascal” or “Einstein”.
Personal Name
Using your own last name in the name of your tutoring business is another useful technique for naming your business. Many successful companies have used this naming technique (i.e. Kumon, Huntington Learning Centers in the United States, Kip McGrath in Australia. This technique can become even more effective if you are already well-known for your work in the education field.
The second part of your business name should be the descriptive portion. Including words such as tutoring, tutors, education, academy, learning, learning center, etc. The descriptive portion of your business name is what tells people what your company does. This is very important when your business is starting out since you want to begin establishing a link between the unique part of your business name and the descriptive portion in people’s minds.
Conclusion
The naming techniques above should help you generate several ideas. By creating different combinations of the unique and descriptive portions you can create even more name variations. Create a list of your top ideas and ask your friends or coworkers which ones they like the best and you’ll have a name that will help your business grow and establish a strong brand.…

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Education World

Starting a Home Based Tutoring Business – Or Another Home Based Business That Works

Starting a Home Based Tutoring Business – Why Would You?

If you’re looking at starting a home based tutoring business, it’s likely that you want to enjoy some or all of the many benefits of working from home. There are many, of opportunity to set your own hours, to spend more time with your family, to reduce costs and time lost commuting to and from an office, the flexibility to work whenever you’re in the mood, and on and on the list goes. Also, if you’re looking at starting a home based tutoring business, you probably love to help people. You enjoy watching other people succeed. You have a lot to give, and are a great communicator. You’re able to help other people see their challenges in a new light, and guide them past their roadblocks to find whatever success they might be after. Sound about right?

Starting a Home Based Tutoring Business – Your Tools Are Universal

Fortunately, starting a home based tutoring business is just one of many ways to experience the benefits of working from home, and using the gifts that you have as a person. What you may not realize is that these gifts and tools that you have as a person are very universal in their application. You may not realize it, but there is a serious demand for people with this kind of skill set – great communication, understanding, problem solving, a passion for helping others – and that people with these skills have been known to go far and do great things in their lives.

Especially when you throw in a dash of the entrepreneurial spirit. People with these types of skills often do very well in business, because they make great leaders. They understand that leadership is about being in a position of positive influence. And having a positive influence is about creating a relationship of mutual trust and understanding, and being able to communicate a solution. These skills can be applied in so many avenues…whether you end up starting a home based tutoring business, or looking into other avenues that might involve a similar type of one-on-one coaching and mentoring and still working from home.

Starting a Home Based Tutoring Business – Or Any Other Home Based Business That Works

The bottom line when you’re looking at starting a home based tutoring business, or another more automated online home based business, is that you don’t have to reinvent the wheel. You have a skill set that is an amazing asset. It’s all about finding the right vehicle. Follow these steps when you’re evaluating your options…

Google like crazy – get all the information you can about a given opportunity. Read reviews and articles, watch videos on YouTube, and try to be as objective as possible.

Opt in for more information – whether you’re looking at starting a home based tutoring business or any other kind of home based business, there are people out there who will offer you more information in exchange for your name and email address. There is no harm in this, as you can always opt out later on. But this is generally a great way to learn more about what’s actually involved in a given opportunity.

Talk to a real live person – This may require that you raise your hand in some fashion and ask for someone to give you a call back, but be sure that you talk to someone who is actually doing what you’re looking at doing. This is critical. If you can’t get in touch with a real person, that business opportunity is likely not very legit.

Trust your instincts, and take action!

Maybe starting a home based tutoring business is the right avenue for you to pursue, and maybe you’ll want to look at other options. Whatever you do, be sure to connect with someone who is experiencing the kind of success that you’re after, and try to establish a mentoring relationship with that person. Some of the more automated home based businesses have this type of mentoring built into the business opportunity, and you’re essentially handed a step-by-step pathway for success. Be sure you’re aware of all of the options and opportunities out there, and follow the steps outlined above to guarantee your success in whatever vehicle you choose.…