The term marketing may be defined as the process or a way through the value is created to the customers for the purpose of satisfying their needs and wants. The process of marketing usually involves a number of actions which may be endless. Among the party which is involved in such actions is the firm which is striving to meet the needs and the wants of the target customers. Such actions also includes how the customers act as they respond to the efforts of marketing made the various business organizations. Every marketing effort has a primary objective of meeting the needs and the wants of the target customers of the firm.
An organization has to implement a number of concepts so that the marketing efforts may be a success. Generally, they are referred to concepts of marketing. The concepts of marketing are a series of strategies that are utilized by the firms so as they can meet the needs and wants of the customers. They are also utilized so as the business organization may be able to beat the existing competitors in the market. Some of the marketing concepts that a firm may choose to implement are the production concept, the product concept, selling concept, marketing concept and the societal marketing concept.
The production concept provides that most of the customers will embrace the products which will have a high availability. Such products to also be favored are those which are affordable to the customers. So that the products may have a high availability, the firms should the focus of continuous production. On the other hand, what the product concept provides is that high quality on to a is what makes the customers to favor such a product. Performance and unique features which are more innovative is what defines quality in this case. Using this concept, the marketers have to focus on unceasing improvement of their offerings. The selling concept on the other hand holds that if a customer has to buy a product from a firm, then such a firm has to focus on larger scale promotion of it products.
The marketing concept requires that a firms understands the customers needs and wants. The firms should however deliver the products which will satisfy such needs in a better way than the competitors will do. The philosophy here is customer first. Lastly, the societal marketing concepts holds that the firms should meet the needs and wants of the customers in a way that is likely to maintain their wellbeing.